paracytes

I just find this really smart:

X issues a load of 10 pound coupons to their loyal customers.

And along comes Y; who didn't do anything at all but leech off X's hard work in promoting and distributing these coupons, by saying they too can accept the coupons at their store.

And, it's all fair game.

Bravo and well played to Y! Although, Y may lose about 10 pounds per customer, but they may have gained more new customers. X on the other hand... well just got p*wn-ed!

Truth about marketing, it's about getting new customers each time. Because loyal customers will usually always remain loyal customers, and new customers are hard to find.

This guerrilla marketing kinda reminded me of one which I was a part of. P was giving out free samples to customers who purchased a rival brand's products. And, yes, this is even fair game.